The best web design software does not have to be the most complicated one available. In fact, the opposite could be true. You want a software program that is efficient but relatively easy to use and understand. One of the easiest is WordPress. They have taken the time to make this program user-friendly and easy for anyone to use whether it is your first time or not.

There is nothing that is really complicated about this program. You can get a web page up in just a few basic steps, and you are prompted along the way. That is what makes it one of the best web design software programs. It tells you what information it needs, but it also gives you hundreds of choices for templates. Some of the newer versions will even allow you to change the templates even after you have already published it. WordPress also has a multi-user version of the program. This allows you to keep track of and control multiple pages from one dashboard. This feature alone can eliminate a lot of hassle for you. Now you can use one control panel and find out information on multiple pages along with being able to adjust anything you need on them.

There are many versions of WordPress available, but the easiest and the personal best web design software program was by far WordPress Express available at Wealthy Affiliate. This version cuts it down to just a couple steps and can have the page up in just a few minutes as well. The best part is all the tutorials available at the WA site that can show you all the things that you can do to tweak and customize it. There are links to these tutorials listed right on the create page after you finish with the Express program. There is one that will even show you how to optimize the page for search engines. Again, this is super simple. All you have to do is click a box and enter and your page is optimized.

There are other tools that you can use with one of the best web design software programs. At WA you will find a keyword tool, niche research tool, and even a link cloaking tool that will allow you to keep track of where your traffic is coming from. It always helps to know which ones are working and which may need some help.

In the world of business, a general belief is, “good sales need good marketing”. Manufacturing anything greatly depends on need of the general people therefore before building anything it is required to study the market thoroughly. After manufacturing, distribution becomes very important and there comes the need of marketing.

Get More Popularity:

It is not possible to reach a wide variety of individuals if marketing of the product is done manually. Also it is not feasible to identify the needs of the market by surveying manually. A platform should be there through which one can publicize their product/services so that large number of people can view them at the same time. To achieve this, internet acted as the best media, which brought online/web marketing into existence.

Quick 5 Advantages of Web Marketing:

o Easiest way of distributing the information.
o Information can be broadcasted to a large variety of population.
o Cost effective way to market the product.
o It helps in gaining large profit.
o One can market the products and the services through out the globe.

Then what is the Need of Search Engine Optimization (SEO) in Web Marketing??

Hard work always yields better results and Search Engine Optimization is not an exception from this concept. SEO is the most common buzz if someone is dealing with online marketing but due to lack of proper knowledge in this area people at times fail to implement the concept. SEO is a method to get higher positions in various search engines. It is the pathway following which a website can gain a huge traffic at a very lower cost. Manual popularization of websites to a vast group is not possible, Search Engines are the means through which one can reach a large public and can popularize the website.

Check the Benefits of SEO:

o 70 – 80 percent of the total online visitors find products/services through search engines. Thus, SEO helps websites in gaining a huge traffic.
o It is the cheapest source of online marketing.
o SEO can help you earn more profit than other online commercial means.

One needs to advertise the product in order to capture viewer’s attention and also to get new customer. Other online marketing means charge a large amount for advertisement of one’s products/services and also they had less visibility in online market where as with SEO the case is totally different. It charges very affordable amount to the clients and very high visibility for online marketing.

Thumb Rule:

Well known search engines always rank the websites depending on the relevance of the topic according to the search criteria. So, efforts should be paid on optimizing the websites. If the websites will be optimized properly then it would be able to achieve top rankings. Curious to know what is the need to achieve top rankings??? If your website will be on the higher positions depending on the search criteria then you website will enjoy heavy traffic. However, if your website will have lower rankings then your website will receive a low traffic from the search engine users.

The easiest way to optimize the website is to hire a SEO expert from a professional SEO company who can work on the same matter. By sharing his expertise and by following different rules he will optimize the website in a proper and efficient way.

Thus, it is very important to use SEO for web marketing in order to extend the business globally and to design the websites according to the SEO web design to earn maximum benefit through the products and services.

How do you choose the best web designer when you know almost nothing about website design, what you need and how to build it?

This article will help you make an informed decision instead of just selecting the first web designer you find.

7 steps for choosing the best web designer:

1. Know the purpose of your website

Before searching for a web designer it’s a good idea to know what you want your website to do for your business. It will help the designer to know your needs. These are some questions to ask yourself:

• Do you want to generate leads?
• Do you want to an online presence for your offline store?
• Do you wish to sell products and/or services?
• Do you want to interact with your customers?
• Do you want to build long term relationships?

2. Experienced professional

There are many amateur designers who want to become professional. The problem is they don’t have many years of experience. For example they may create a pretty design but don’t know how to create search engine friendly pages. Look for a designer that has several years of experience, the more the better. Visit their website to see the portfolio of websites they have already designed.

3. Qualifications

By viewing their portfolio you have a good idea of the types of websites they have built, however some amateur designers will simply get a template, modify it a little then charge you for a complete design. A professional web designer should at least have these skill requirements:

• html/xhtml
• cascading style sheets (CSS)
• javascript
• graphic design
• ecommerce design
• php script installation and customization
• search engine optimization
• email marketing
• FTP

Other design qualifications

CIW (Certified Internet Web Professional) is the world’s leading Web technology certification and curriculum program. The Master CIW Designer Certification shows the designer has taken the time and made the investment to become a Master Designer. You can’t go wrong if you find a designer that has been awarded this certification.

5. Testimonials

Reading the recommendations from clients shows these clients trust in the designer’s services. Visit the designer’s website to read the testimonials. Ask for them if you don’t see them.

6. Pricing

This is going to be all over the map because it depends on the complexity of the work involved and who is doing it. An online store is containing 100s of products is going to cost more than a 5 page html website. A corporate design firm with many employees is going to charge more than a freelance web designer because they have to pay out salaries. Ask for a preliminary proposal from the designer before hiring him or her.

7. Ask for a contract

The contract should clearly state what’s involved in the design of the website, prices, maintenance and hosting fees. It should also include who owns the website and the timetable for completion.

If your web designer fulfills all these requirements, is friendly, helpful, polite and easy to work then go for it. You have made an informed decision that you will be happy with.